First Impressions can be very important. More and more people these days just skim through the internet, newspapers and other types of media. Attention spans are becoming shorter and expectations higher. You need to stand out from the crowd, be eye catching and attract your target audience.

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Why do I need a website? PDF Print E-mail
Written by Administrator   
Sunday, 30 November 2008 21:49

Did you know that 71% of Internet users go online to research products and services for their local area rather than using a local directory or yellow pages?

What are the reasons people prefer to look online?

Convenience - Helps customers find you, your office, your storefront, your telephone number, and your opening hours. They can learn about your services, buy your products and view your portfolio, even when you're closed!

Availability of Information - Helps persuade customers that you have the right service or product for them. A website provides more information than the yellow pages, with interactive content, product details and pictures.

Lack of Sales Pressure - Helps sell products online, even across different marketplaces, to retail customers or other businesses. Website visitors can research your products and services without the pressure of dealing with pushy sales executives.

Branding - Helps the Customer gets acquainted with the unique brand essence of your business and what your company stands for.

Extended Your Business Hours - your business is now "open" 24 hours a day, 7 days a week and 365 days a year. Convenient for the shopper.

Access The Global Market - A website can be viewed by anyone on the Internet and is accessible globally. The cost to develop, maintain and market a website is extremely low when compared to the cost of other forms of media such as print, radio and TV advertising.

Compete with Big Business - With a professional website, smaller businesses can look bigger than they are and can operate on the same playing field as the big ones!

Save Time and Money - Answering the same question over and over by phone by providing information about your products and services online. You can respond to their enquiries when it is convenient for you.

Websites allow you to build a sense of community To keep employees in touch, to allow customers to offer feedback and to build a sense of community that will lure even more to your site.

Last Updated on Monday, 15 December 2008 19:17
 

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